Tag: Demand Forecasting

The Impact of Events on Airline Revenue Management: Why a Comprehensive Event Database Matters!

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Impact of events

Events have a powerful influence on the demand for airline travel. From concerts and sporting events to conferences and festivals, these gatherings draw in travelers from near and far, significantly affecting flight bookings. That’s why having a complete, accurate and up-to-date database of events is a game-changer for airlines looking to maximize revenue management strategies. Fueling High Demand: Major events act as catalysts for increased air travel demand. Attendees from different cities and countries converge to participate, creating a surge in bookings during event dates. Airlines need to anticipate these…

How events combined with a public holiday drive increased demand for airlines and the impact on fares

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combined with a public holiday

The air travel industry is highly dependent on events and public holidays, which can significantly impact airline demand. Large international sporting events and stadium concerts can attract tens of thousands of travelers, creating a profound effect on airline revenue. This impact is amplified when major live events coincide with a public holiday, as demonstrated by our recent analysis of the fare impact on the popular route between Dubai and London Heathrow. Dubai is a popular work destination for many British expats, and the UK Bank holidays, which provide an additional…

Why is business intelligence critical for the airline industry?

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Business intelligence

Airlines are exposed to more competitive data points than ever before. The plus side of this is that with more competitor intelligence available, they can identify more opportunities for revenue growth. However, the amount of data available presents a significant problem. How do you derive value from vast amounts of unstructured data? Let’s take a look at a few ways business intelligence and visualization helps airline revenue managers secure a competitive advantage. Actionable Insights Many pricing decisions are made either on inaccurate data or assumptions. These are poor foundations for…