Author: FareTrack

Why is business intelligence critical for the airline industry?

FareTrack
Business intelligence

Airlines are exposed to more competitive data points than ever before. The plus side of this is that with more competitor intelligence available, they can identify more opportunities for revenue growth. However, the amount of data available presents a significant problem. How do you derive value from vast amounts of unstructured data? Let’s take a look at a few ways business intelligence and visualization helps airline revenue managers secure a competitive advantage. Actionable Insights Many pricing decisions are made either on inaccurate data or assumptions. These are poor foundations for…

Are Airlines Harmed When OTAs Undercut Their Rates?

FareTrack
Airline Rate Parity, Rate Parity in Airline, Rate Parity

Online Travel Agents (OTAs) have a symbiotic relationship with airlines. OTAs help airlines promote and sell their flights, and, in return, OTAs receive a commission. However, as beneficial as this relationship is for both parties, it is not always harmonious. It is not uncommon for OTAs to reduce ticket prices, undercutting the brands in the process. Due to the pandemic, airline brands have suffered dramatic decreases in ticketing. OTA sales have also fallen and they are under pressure to generate revenue. Unfortunately, a portion of OTAs are doing that by…

FareTrack’s Origin Story

FareTrack
big data to the global travel industry

Murtuza Dhinojwala, is a VP of Aggregate Intelligence, a provider of big data to the global travel industry. When working with airline revenue management teams, supplying them with competitive fare information, schedules, rate parity, and rules insight, Murtuza realized that many carriers need reliable and timely competitive fare insights, yet currently lack the access and resources. Often, they simply do not have the staff to process the overwhelming amount of information. Or have the budget for expensive third-party integrations that come with significant financial obligations. Especially with increasing fare volatility,…

www.faretrack.ai launches to help airlines respond to increasingly dynamic and distributed fare competition

FareTrack
www.faretrack.ai launches to help airlines

Bringing new visualization and analysis tools for airlines to make it easier to compete within a changing fare management landscape Aggregate Intelligence (AI), the world’s leading data-as-a-service company, has announced the launch of FareTrack (www.faretrack.ai), it’s airline fare analysis solution. AI works with some of the world’s leading airlines in data aggregation and analysis, and FareTrack is a result of years of close collaboration with key customers.  FareTrack enables airline pricing managers to visualize, analyze and benchmark future fares against accurate, customer-facing prices. It illustrates fare change opportunities using pricing…