Over the last 10 years, the growth of ancillary revenue has been nothing short of stratospheric. The potential for huge incremental revenue growth is enormous, and airlines are fully embracing it. But where did the concept of ancillary revenue start? Let’s take a look at its history. The concept of ancillary revenue in the airline industry has its roots in the operational models of low-cost carriers (LCCs), which began gaining prominence in the late 20th century. These carriers introduced a novel approach to air travel, emphasizing cost reduction and operational…